Avec la popularité croissante du motocyclisme en compétition et comme activité de loisir dans les années 70, Held se concentre sur la production et la commercialisation de gants de mode et de plus en plus sur des gants de protection adaptés aux besoins spécifiques des motocyclistes.
En 1946 la famille HELD vient vivre à Burgberg dans la région Bavaroise, apportant leur entreprise de fabrique de gants avec eux. Le fils, Edgar, était un expert dans la conception du gant et avec sa femme Ema, il fit que la compagnie HELD devienne l’une des meilleures marques de gants en Allemagne. (La photo montre Bruno Held (fondateur de l’entreprise) avec l’ancien directeur technique Erhard Held)
Held celebrates its 75th birthday in 2021. For 75 years now, the Held brand has stood for innovative motorcycle clothing with maximum safety and maximum comfort.
In 2020, the first motorcycle boots with GORE-TEX membrane will be presented. This makes Held one of the few Gore brand partners to hold the license for all clothing areas, i.e. textile clothing, gloves and boots.
Held presents the eVest Clip-in, the first product from the cooperation with the French airbag manufacturer In&motion.
Due to the steady growth and the associated increased space requirement in our logistics at the location Erzflöße in Burgberg, Held decides to purchase the new Held Logistics Centre in Kempten in 2017.
Held celebrates its 70th anniversary and presents an anniversary collection, combining urban-retro-styles with up to date safety features and latest fabrics. For all customers and fans of the brand, Held starts a raffle with a restored and customized BMW R75 as first prize. Besides all the festivity, Held presents numerous innovative highlights in various categories.
2009 geht Held mit der Firma Gore eine Lizenzkooperation zur Entwicklung von Produkten mit GORE-TEX Membran im Bekleidungsbereich ein. Die aus dieser Zusammenarbeit entstehende quattrotempi-Kollektion wird 2010 das erste mal präsentiert und zeichnet sich durch hochwertigste Materialien, beste Verarbeitungsqualität, innovative Detaillösungen und höchste Funktionalität aus.
The legendary Held Phantom gloves are awarded test winner in the category racing gloves and set a new standard for the time. In the following year Held is awarded BEST BRAND, in the glove category by Europe’s leading motorcycle magazine MOTORRAD. Since 2006 Held received this award 10 times in succession.
With a constantly growing product range, the extension of Helds customer base and the increased number of employees the need for space increases. In 1999 the administration offices as well as warehouse and logistics move to new facilities with over 7000m² in Burgberg-Erzflöße.